*** Nautilus, Inc. And Pacific Cycle Inc. Partner Up ***
VANCOUVER, WA and MADISON, WI -- 09/21/2007
Nautilus, Inc. and Pacific Cycle Inc. Partner
up to Serve Independent Bike Dealers......
The two organizations who have shared control of the
Schwinn® brand since 2001, have formed a distribution
agreement to better serve the cycling and fitness needs
of the nation's independent bike dealers.
The agreement between Nautilus, Inc. (NYSE: NLS)
and Pacific Cycle Inc., a division of Dorel Industries Inc.,
involves equipping the Pacific Cycle sales force to market
Schwinn® Fitness and Bowflex® exercise products to the
company's 2,000 independent bike dealer accounts, in
addition to the outdoor cycling equipment the company
currently markets.
"This arrangement nearly triples the distribution op****tunity for our
products through independent bike dealers where Pacific Cycle has
relation****ps," said Tim Joyce, Senior Vice President of Global Sales
for Nautilus, Inc. "This partner****p will increase the op****tunity for
Pacific Cycle to further build sales relation****ps while minimizing the
infrastructure required to present our brands in this im****tant
specialty
retail channel."
"We're happy to be partnering with Nautilus and to be selling Schwinn
Fitness and Bowflex equipment to the IBD channel. We look at this as
an op****tunity for both of us to further strengthen our sales
relation****ps
in the dealer network," said Steve Reeds, General Manager-Global IBD
Division of Pacific Cycle Inc. "Our goal is to make it as easy and
convenient as possible for dealers to supplement their bicycle sales,
with the well-respected Schwinn and Bowflex lines of fitness equipment."
The transition will be completed by October 1 and will be presented to
dealers at the upcoming Interbike show, the largest annual gathering
of bike dealers, in Las Vegas. Through the partner****p, independent
bike dealers can offer certain models of Schwinn® Fitness upright and
re***bent exercise bikes, and ellipticals, plus certain Bowflex® home
strength training equipment.
About Pacific Cycle, Inc.
Based in Madison, Wisc., Pacific Cycle Inc., a division of
Dorel Industries Inc., is a global leader in branded consumer products.
Pacific Cycle designs, markets and distributes high quality bicycles and
other recreational products around the world. Pacific Cycle's products
span a wide range of brands including Schwinn, Mongoose, GT, and
Schwinn Motor Scooters. Pacific Cycle sells more bicycles than any
other company in North America, and sells products in more than 60
countries through more than 50 international distributors.
Headquartered in Montreal, Dorel Industries, Inc. is a global
consumer products company engaged in the designing, manufacturing
and marketing of a diverse ****tfolio of powerful consumer brands.
Dorel is listed on the Toronto Stock Exchange under the symbols DII.A
and DII.B in Canada and on the NASDAQ Exchange under the symbol
DIIB. Dorel employs approximately 5,000 people in 14 countries, and
has offices in Shanghai and Shenzhen, China that oversee Asian
operations.
About Nautilus, Inc.
Headquartered in Vancouver, Wash., Nautilus, Inc. (NYSE: NLS)
is a pure fitness company that provides tools and education necessary
to help people achieve a fit and healthy lifestyle. With a brand
****tfolio
that includes Nautilus®, Bowflex®, Schwinn® Fitness, StairMaster(R),
and Pearl iZUMi®, Nautilus manufactures and markets a complete line
of innovative health and fitness products through direct, commercial,
retail, specialty and international channels.
The Company was formed in 1986 and had sales of $680 million in 2006.
It has 1,500 employees and operations in Wa****ngton, Oregon, Colorado,
Oklahoma, Illinois, Virginia, Canada, Switzerland, Germany, United
Kingdom, Italy, China, Australia and other locations around the world.
More information is at www.nautilusinc.com
Geneb...Wenatchee,Wa****ngton-USA
All Things Northwest in BMX!
***** Gene`s BMX *****
http://www.genesbmx.com
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