Re: The Problem with Marketing the Re***bent isThe Name

On Jul 14, 3:41=A0am, Peter Clinch <p.j.cli...@[EMAIL PROTECTED]
> wrote:
> erness.w...@[EMAIL PROTECTED]
 wrote:
> > Around my area, everyone knows what a re***bent is, it's an indoor
> > excersize bike. Thus the problem with marketing an outdoor re***bent
> > bike.
>
> Go somewhere that isn't a problem and it's still hard to market them.
> The name is a minor problem.
>
> > I personally never even saw one until last year when I heard a
> > guy yelling "Yippie!" as he zoomed by me. I thought it was a crazy
> > 'homebuilt" contraption.
>
> There's your main problem: they're so rare that hardly anyone in the
> wider scheme of things knows they're built commercially. =A0People
> stopping to look at my very professionally built one often assume it's
> home made, and it can't be because I look capable of such good
> engineering or the bike looks, well, home-made. =A0It's because they
neve=
r
> see them in bike shops.
>
> > It needs a distinctive name, one that can't be confused with anything
> > else, especially with indoor excersize bikes. I don't have a marketing
> > brain for it but how about: Popcycle OR Mocycle (Mochet) OR
> > Accelerbike.
>
> In NL they're called "Ligfietsen" (laying bikes), and AFAICT folk know
> what that is. =A0It's about the most 'bent aware country in the world,
an=
d
> they're still very rare and hard to come by. =A0Which means in turn that
> they're relatively hard to source and expensive, expensive enough to put
> off most casual enquiries.
>
> It's a chicken and egg thing. =A0In order to be more popular, they need
t=
o
> be more popular. =A0I don't think the name really harms them much.
>
> Pete.
> --
> Peter Clinch =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0Medical Physics IT
Of=
ficer
> Tel 44 1382 660111 ext. 33637 =A0 Univ. of Dundee, Ninewells Hospital
> Fax 44 1382 640177 =A0 =A0 =A0 =A0 =A0 =A0 =A0Dundee DD1 9SY Scotland UK
> net p.j.cli...@[EMAIL PROTECTED]
 =A0 =A0http://www.dundee.ac.uk/~pjclinch/

I'm reading the replies, and I look over at the google ads linked with
this post: they're mostly about indoor exercise bikes. Googles' ad-
linking put re***bent in with indoor exercise bikes. Hmmm . . .