Re: The Problem with Marketing the Re***bent isThe Name

Peter Clinch wrote:
> ...
> Seconds, Toyota managed to come up with the name MR2, which is
> em-ehr-deux en francais which isn't too far off the Toyota ****... so
> much for spending millions...
> 
"Is your car really named "Mister Two"?

>> The obvious advantage of the bicycle referred to now as the 'bent, is
>> it's superior aerodynamics to the diamond frame design.
> 
> Not necessarily.  An HPVel Spirit is not particularly aerodynamic,
> certainly less so than a diamond frame track bike.  So what's the point
> of a Spirit? comfort and rideability of the Spirit are vastly
superior....

The late BikeE cor****ation made re***bents similar in concept to the 
Spirit [1], but made the (deliberate?) mistake of marketing them as high 
performance (i.e. faster than upright road bicycles) machines. A lot of 
buyers were disappointed in the real world not matching the hype.


[1] This should really be the other way around, since the BikeE was the 
first in that particular market segment.

-- 
Tom Sherman - Holstein-Friesland Bovinia
"People who had no mercy will find none." - Anon.